Does your website appear in the top results of the Search Engine Result Pages (SERPs)? No? Well, your business, my friend, is in great trouble. Why? If your business does not appear on the first page of the search results, it does not exist for the consumers.
Have you ever heard a famous saying, “The best place to hide a body is the 2nd page of Google,” It might seem like a joke, but it really is not. It is a theory that was devised after carefully studying human psychology. Some searchers never go past the first page of the results, and others skip the second and move directly to the third.
If you wish to give your business’s visibility in the online world a boost, you need Search Engine Optimization (SEO). This is one of the most effective digital marketing techniques that help you generate organic traffic to your business website. While SEO might save the day, it will only work for you if you do it right.
Worried that you are not an SEO expert? This is where a professional SEO service agency can help you. There are hundreds and thousands of agencies offering businesses expertise in this area, but not all are worthy of your trust and money.
As a business owner, you need to play your cards right. The first thing you need to do is hire a professional agency that offers services aligned with your growth plans and goals. But, how will you choose the best option out of hundreds of companies offering the same services?
Factors to Consider When Choosing an SEO Agency
There are several factors that you need to consider when you are choosing a professional SEO service agency. When you know what you need to look for, things get simple and easy for you. To save you from the overwhelming feeling, we have enlisted factors that critical to look at when hiring professionals for SEO.
Go Through the Services
The first thing you need to do is go through the services that are enlisted on the official website of the professional SEO service agency. When you visit their website, you will get to know the different packages they are offering and even get to know their specialty. The best approach is to look for a company that specializes in SEO in your niche. It will lead to amazing results.
Reviews and References
One of the most common approaches among business owners is choosing a professional SEO service agency based on a colleague’s or a friend’s reference. If you do not have any referred companies, you can dive into the reviews of the companies and see what the past customers had to say. If online reviews are not very satisfying, you can try to get in contact with their past customers to gain insights.
Another way you can do that is to go through the case studies and portfolio. It will help you understand how the company was able to work with different clients. While this may help you, the best approach is to look for reviews.
A Consultation is Important
Just like you interview an employee before you bring them on board, you will have to interview the professional SEO service agency before you partner with them. Make sure you have clearly defined business goals before you meet the experts. You will have to communicate your goals to them and take their input as to how they can help you accomplish these goals.
If you are lucky, the SEO specialists might offer a free audit of your website and provide you with some actionable insights. This consultation will really help you make the final choice.
Identifying the Red Flags
Many business owners fall prey to fraudulent SEO agencies that make fake claims. It is due to this reason, identifying the red flags is one of the most critical stages of the selection process. By knowing these red flags, you can easily steer clear of the professional SEO service agencies that are only there to scam you.
How many times have you come across companies promising you top SERP rankings and huge traffic in a matter of few days? This is a red flag. Remember that SEO is a slow process, and you will begin to see the results after three to four months. Any professional SEO service agency that promises otherwise is one you need to avoid.
There are other companies that offer rates that are very low in comparison to other agencies in the market. This is a tactic to attract customers as many business owners make budget their only selection criteria. Do not fall into the trap and avoid companies that are offering prices that are too low.
Other factors that indicate that a professional SEO service company is a fraud or inexperienced include a strategy based only on content. Fraud companies only offer short blogs as a way to increase the search ranking of the website. You should be aware that generating content is not the only strategy to increase traffic. There are other factors as well, such as short and long articles, keyword maps, meta titles and descriptions, web pages, and analytics reports. These factors will make a vast impact on your website. If you notice that the company isn’t providing a monthly report, it indicates that the strategies they follow aren’t effective.
Another red flag is when there is no clear point of contact. A fraud company will not provide you with a proper email or a phone number. Always ensure that the professional SEO service agency has a proper means of communication for their clients.
The End Note
Remember, to succeed as an entrepreneur in this digital world; you need to make SEO a part of your marketing strategy. Know that you cannot enjoy SEO benefits until you have a thorough knowledge of the process. As a business owner, you might not possess the required expertise; it is best to hire a professional SEO service agency. Evaluate an agency thoroughly before you make your choice and steer clear of the frauds and scams by identifying the red flags!
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